Covering the foundations of what’s required to use social media for marketing, this specialism will give you insight into what’s required to produce effective campaigns whether you’re looking to sell a product, cause or just an idea to a desired audience. No matter what your ability and/or understanding of social media marketing is, the tutorials that you’ll complete will provide the tools (and starting points for further learning) for you to produce a mix of products. A few examples of what this specialism will enable you to do are:
- Devise a campaign strategy
- Develop a strong message
- Select the right social media platforms
- Produce engaging content (and/or a content plan)
- Track the performance and results of your efforts
This specialism includes several platforms and online resources that you can use to help with any social media activity – all recommended resources will be free to use.