Managing Social Media

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Free
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Covering the foundations of what’s required to use social media for marketing, this specialism will give you insight into what’s required to produce effective campaigns whether you’re looking to sell a product, cause or just an idea to a desired audience. No matter what your ability and/or understanding of social media marketing is, the tutorials that you’ll complete will provide the tools (and starting points for further learning) for you to produce a mix of products. A few examples of what this specialism will enable you to do are:

  • Devise a campaign strategy
  • Develop a strong message
  • Select the right social media platforms
  • Produce engaging content (and/or a content plan)
  • Track the performance and results of your efforts

This specialism includes several platforms and online resources that you can use to help with any social media activity – all recommended resources will be free to use.